JSN
Designer, Builder, Founder
Turning frontier technology into trusted products.
Most recently, I led product design for Visa’s first agentic commerce infrastructure platform. Also at Visa, I was the director/player-coach for Visa Crypto Labs design team.
Before that, I founded and built a video platform, led design inside small and large technology companies, and spent years working with teams across Silicon Valley. I’m more energized to create now than I’ve ever been. See why.
Now
Recent
Writing
TL;DR
A creator first.
I zoom all the way in: every pixel, component, phrase, and interaction that eventually becomes a beautiful, functional whole. My background in graphic design, communications, and music trained my eye around craft, rhythm, and clarity. Today, that craft moves fluidly between Figma, Codex, Adobe CS, and a growing set of AI-native tools.
I zoom all the way out: beyond design to strategy, business model, software development, distribution, and the systems that make a product real. You cannot build a startup without moving between those levels often. AI is making those once-separate disciplines feel newly connected, which is a big part of why I’m so energized right now.
AI is rapidly transforming how products gets made – for the better, I think. But the human instinct to build with taste, judgment, and care matters more than ever.
I’m on team human. My 4-year-old daughter reminds me why every day.
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